Why should Bail Agents advertise with Crime, Justice & America?
|Posted on June 10th, 2015 by Admin istrator|
Why should Bail Agents
Crime, Justice & America magazine?
A few years ago, one of our advertisers gave us a great compliment. “Crime, Justice & America got my voice into the jail and I got over (see Wally’s full quote below) in retainers in my last 2 issues!” Wallace B. Farrell, Criminal Defense Attorney, San Bernardino and Riverside County California.
Now that’s a quote from an attorney, but our EXCLUSIVE BAIL AGENT ADVERTISING SPACE (that’s right…ONLY ONE per county (just a few exceptions in the entire country!) has been SOLD OUT for many years in dozens of locations across the country. We get your “voice” (message) into the jail which is why we are SOLD OUT. It’s a numbers game…so I pose a question. Don’t you want the entire jail population to know your name? To know your “voice”?
Obviously, if we don’t succeed there first, specifically getting your voice into the jail, then everything else is moot. Proof? We have distributed over 1.3 MILLION copies of the magazine inside jails in nearly 70 counties across 21 states. Starting in Los Angeles in 2002, we have published 16 different editions, covering topics from habeas corpus to motion suppression; restitution to defending the “snitch”; criminal case tactics to eyewitness testimony; and much more. More proof? Try thousands of letters received from inmates in the past 13 years exclaiming their desire for the information provided inside Crime, Justice & America magazine.
In any and every county in the nation, you face competition. Yeah, in the very small counties there may only be a couple of competitors, but that single marketplace is rarely enough to go around….you may have to post bail in several adjacent counties as well. In larger counties, the competition may be 20-30+ bail agents. Heck, and what about attorneys in some states who are now increasingly posting their clients’ bonds themselves? Why? Because the economy is really tough, and the competition is getting even tougher. What about those companies that spend money “hand and fist” on marketing? T-shirts, trinkets, giveaways, etc? What about those companies who will post the bail with only a fraction of the premium? And that fraction keeps getting lower and lower. But I’m not telling you anything you don’t already know. You’ve seen it over the past few years.
Crime, Justice & America magazine can’t take away your competition, but we can and have put bail agents in the unique position of being THE ONLY ONE in the ENTIRE COUNTY allowed to advertise in our publication (Los Angeles and a few others have only one more). It’s first-come/first-serve…no long term contract….just one issue at a time!
Simply stated: CRIME, JUSTICE & AMERICA magazine ... MAKES YOUR PHONE RING!
Let’s face it. The economy has changed everything.
Let’s agree the marketplace has become much more difficult due to the economy over the past few years, okay? And I’m simply asking what are you going to do about it? You see, I’m a marketing and sales guy who happens to have been involved with the criminal justice system for many years. However, I happen to know more than a little about the bail business as I had built the largest retail bail organization at the time through the late 80’s and 90’s. 300 employees in 10 states and nearly $30 million in revenue. Used to spend $2 million on yellow pages alone! 55+ investigators on staff for fugitive recovery. Many of you may recall the stories of our companies in those states. Love us or hate us, we were the first ones to implement many of the standard procedures followed today that changed the industry. Afterwards, I looked around at what to do next; realized I know the criminal justice systems, and used that marketing insight previously mentioned to create Crime, Justice & America magazine. In today’s world, we are implementing written blogs, video blogs, a live internet talk show, live interactive internet television, and podcasting to create a social community around the criminal justice system…unlike anything anyone has seen before!
However, most of you out there do not have time to actually build your business because you are so busy using your expertise to post bonds for those who need your assistance, as well you should in today’s economy. So along come people who say this idea or that concept will really help you in your business…and just sign here for a 6-12 month commitment. Hmmm. So let’s do something different with Crime, Justice & America magazine. No long term contracts, no multi-edition commitments. We only allow ONE edition for a bail agent to make sure it is a good fit between both of us. Gee…does that sound like anybody else that comes to you with their marketing claims? We take the risk out of those long-term commitments…and both of us are all the better for it.
Business Changes All Around You….Whether You Like It Or Not!
Remember the business definition of insanity? Doing the same thing over and over again while expecting different results? It’s the same in today’s marketplace. You may not like the current environment. You make rail against these changes. But they will happen nonetheless. Change is inevitable.
Innovation is the key to succeeding within those changes. What do you do different than the other guy? In respect to what we do, other than Crime, Justice & America magazine, we are bringing out Industry Blogs, Video Blogs, Live Internet Talk, Live Internet Video, and Podcasts about the criminal justice system community, as I already mentioned. But it was worth repeating. Why? I posed a simple question. Want to be a part of it? How many of your competitors will have podcast interviews searchable on the Internet? Or Video Blog commentary? Or are featured on a Live Internet Talk Show about the criminal justice system? If not you, then it will be the guy down the street. There is so much information about the criminal justice system out there, and we plan to make it available in many different formats. Why? Because the public has a voracious appetite for information about the genre of criminal justice. And it’s more than possible to leverage that appetite into a revenue stream for both you and Crime and Justice Online.
It’s YOU….Just YOU….no one else!
It’s worth mentioning AGAIN, that we only allow ONE Bail Agent advertiser in each county edition (with those aforementioned exceptions. So think about this fact. How many Bail Agents advertise in the yellow pages? Or in the local weekly newspapers? Or are listed in search results for your county on the Internet? Once you have a position in Crime, Justice & America magazine, AND YOU FOLLOW THE SALES/MARKETING TECHNIQUES PROVEN BY Bail Agents across the country in the magazine, you will get results….a “ROI”….which will keep you advertising with Crime, Justice & America magazine for many years.
Lastly, a few more “perks” of being a Crime, Justice & America advertiser:
(in addition to your full-page display advertisement!)
(either short article or a feature series; inmates want your message!)
Crime, Justice & America magazine is the best way to get your voice into the jail system, to the customer who determines which bail agent they want, at the time they need your information and help, the most! That’s it…in a nutshell. Even though your premiums will almost certainly be paid by the family or friends on the outside, the defendant is almost certainly the driving force in the decision process.
Send us an email at firstname.lastname@example.org or call 800-765-1880. Make today different than yesterday.
Here’s Wally’s full quote: “Crime, Justice & America got my voice into the jail and I got over $200,000 in retainers in my last 2 issues!” Wallace B. Farrell, Criminal Defense Attorney, San Bernardino and Riverside County California.
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